In this solo episode, Jordan Samuel Fleming explores a major shift in business today: moving from seeing AI as a tool to understanding it as labor. While many companies are experimenting with AI, few have built a real strategy around it. Jordan shares why this mindset gap is holding businesses back.

He explains how past innovations like SaaS improved efficiency but still relied on people for execution, and how AI changes that by allowing systems to actively participate in both decision-making and output. This shift removes traditional growth limits and creates a new model where AI and people work together.

Using real estate examples, Jordan shows how role-based AI can handle repetitive tasks, improve speed to lead, and enhance team performance without replacing them. If you want to stay competitive, this episode will challenge how you think about AI and where it fits in your business.

About Jordan Samuel Flemming

Jordan Samuel Fleming began his journey in a very different world before transitioning into entrepreneurship, a path that ultimately brought him both clarity and fulfillment. With a strong creative instinct and a natural ability to identify new opportunities, he has built a reputation for turning ideas into successful ventures.

Over the years, Jordan has founded and led multiple companies, leveraging his vision and strategic thinking to drive growth and innovation. His unique blend of creativity and business acumen has been a key factor in his success as an entrepreneur.

He currently serves as co-founder and Chairman of smrtPhone, a leading cloud-based phone system and power dialer trusted by thousands of real estate and sales professionals to streamline communication and scale their businesses.

Important Links

Watch & Listen

• smrtPhone – The only phone system built for real estate investors (5,000 free minutes)
• Smart Agents – AI workforce tools built into the SmartPhone platform
• ThatRealEstateTechGuy.com – All episodes and exclusive tech discounts

I can tell you one thing. Technology is the single most important aspect of every business that has successfully scaled.

It’s time for That Real Estate Tech Guy. It’s your weekly chance to explore how technology can help your real estate business grow. Each week, you’ll hear from real estate investors who have been there and done that, sharing their favorite technology tips.

Listen in as Jordan speaks with tech companies and explores new tools and ideas that can help you scale your business. And now, join your host, Jordan Samuel Fleming, CEO of smrtPhone, for this week’s episode.

Hello, and welcome to this week’s episode of That Real Estate Tech Guy. I’m your host, Jordan Samuel Fleming, also chairman of smrtPhone. This is a slightly different episode because I’m traveling, and it’s just going to be me. I’ve been speaking at a few events recently, and I’ve noticed that some of the ideas I’ve been sharing have really been resonating with people.

So I thought it would be a great opportunity to take that presentation I’ve been giving to live audiences and bring it here to the podcast. Today’s episode is about something that deeply matters to me, which is how we should be thinking about AI as labor, not as software.

I’ve been sharing this idea with a number of businesses, and the key thing I want to get across is that there’s a mindset shift that needs to happen. It’s not that people aren’t excited about AI, and it’s not that people aren’t using it. But until this shift happens, most businesses won’t fully embrace AI as a foundational part of how they operate.

My core belief is that AI isn’t going to change real estate because it’s smarter. It’s going to change real estate because it changes how labor works.

If you look at your business today, most people are already using AI in some way. Usually, it’s to automate small tasks or create content faster. That’s completely valid. But most conversations around AI are still focused on tools. People ask, “Have you tried this tool?” or “This tool can do this or that.” That mindset can easily turn into chasing shiny objects.

There’s a much deeper way to look at this.

When I speak at events, I ask how many people are using AI regularly. Most hands go up. Then I ask how many have a defined strategy for how AI is integrated into their business. Very few hands stay up. That gap is the problem.

Most people are reacting to AI instead of building a strategy around it. The shift is moving from “these are tools I can use” to “how does AI actually fit into my business and what does it mean for how I operate?”

To understand this, it helps to look at history.

For most of human history, output was directly tied to human effort. If you wanted more output, you needed more people. Even during the industrial revolution, machines increased output, but they still required humans to run them.

Then about 20 to 30 years ago, SaaS changed everything. It gave small and medium businesses access to powerful software that was once only available to large enterprises. Suddenly, you had CRMs, project management tools, and automation systems that made businesses far more efficient.

SaaS allowed people to do more, but the model was still the same. Systems managed information and processes, but people were still responsible for execution.

That’s where things are changing again.

With AI agents, we now have systems that can actually take on execution. For the first time, there can be shared responsibility between people and systems for both decisions and output.

In the SaaS world, your output was still capped by your team’s ability to execute. Even if your systems could handle thousands of leads, you still needed people to make the calls, follow up, and move deals forward.

Now, that ceiling is starting to disappear.

AI can take on real work. It can execute tasks, make decisions within defined parameters, and operate continuously. This is a complete shift in how businesses can function.

But to take advantage of this, you have to change how you think about AI. It’s not a tool you occasionally use. It’s a role within your business.

That’s how we approach it at smrtPhone.

Internally, we’ve rebuilt how we operate with AI at the core of our processes. And with Smart Agents, we’ve taken that same approach into the product. These are not generic tools. They are role-based agents that you can bring into your business as part of your workforce.

You don’t hire a random person into your business without a role. You hire for a specific function with a clear purpose. The same should apply to AI.

When you bring in an AI agent, it should be for a defined role. It should have a job, responsibilities, and context for how it operates within your business.

For example, in real estate investing, an inbound acquisitions qualifying agent needs to answer calls, understand why someone wants to sell, gather property details, and assess urgency. That’s a real role, and it can be fulfilled consistently by an AI agent.

The difference is that AI doesn’t get tired. It doesn’t have off days. It doesn’t lose focus. It performs consistently every time.

We’ve seen this play out with our customers. One of them shared that after implementing Smart Agents, they secured four contracts simply because calls were answered after hours.

That matters because urgency doesn’t wait. In real estate, speed to lead is everything. If someone reaches out and doesn’t get a response, that opportunity can disappear quickly.

If your business can respond instantly, at any time, with a system that can actually engage, qualify, and move conversations forward, that changes the game.

This isn’t about replacing people. It’s about redefining how work is distributed.

Some roles are better suited for AI, especially high-volume, repetitive, and time-sensitive tasks. Others are better suited for people. The goal is to create a system where both work together to maximize output.

If you’re wondering where to start, keep it simple.

Start with one role. Don’t try to transform your entire business overnight. If you’re a real estate investor, look at your acquisitions process. What if your team only handled qualified leads, while AI handled the initial conversations?

Once you see that working, you can expand into other areas of your business.

The future of work is a collaboration between people and AI. If you’re still thinking of AI as just another tool, you’re already falling behind.

This is happening now. The sooner you adapt, the better positioned you’ll be.

At smrtPhone, we’ve made this shift, and it’s already driving results. Our team isn’t being replaced. They’re becoming more effective because they’re supported by AI in the right roles.

If you’re curious about Smart Agents or how to implement this in your business, reach out. I’m always happy to help and share what we’ve learned.

If you’re already a smrtPhone customer, go build your first agent today. Start small, learn, and expand from there.

Don’t wait. Start with one role. Start today.

Thanks for listening to another episode of That Real Estate Tech Guy. Head over to thatrealestatetechguy.com to check out more episodes and discover tools that can help you grow your real estate business.